FORD UK · AUTOMOTIVE MARKETING · ELECTRIC VEHICLES
Marketing activation
Driving launch awareness, test drives and new car sales.
LAUNCH CREATIVE / 01Working closely with Ford UK, B VISUAL partnered with Trowbridge & Westbury Ford and Foray Motor Group to deliver an integrated marketing activation for the launch of the new Ford Explorer All-Electric SUV.
The campaign combined pre-launch data capture, localised creative content, customer engagement and dealership events to build awareness, generate qualified leads and convert customer interest into test drives, appointments and new Ford vehicle sales.
Booked before the official demonstrator models arrived.
Ahead of the official Ford Explorer launch, B VISUAL created targeted data-capture campaigns and key marketing assets designed to encourage customers to pre-register their interest.
This pre-launch activity enabled participating Ford dealerships to develop an engaged audience before demonstrator vehicles became available.
With a prototype Ford Explorer demonstrator provided at Bournemouth’s iconic Pier Approach, B VISUAL planned and executed a complete automotive photoshoot and localised brand activation within just 48 hours.
The fast-paced production created distinctive, location-led Ford Explorer imagery that connected the all-electric SUV with the Bournemouth community. By developing custom campaign artwork around a recognisable local landmark, we gave Foray Motor Group a powerful creative identity that stood apart from Ford’s national marketing campaigns while retaining the strength and consistency of the wider Ford brand.
Following the launch, B VISUAL initiated the “Next-Gen” sales event—a focused dealership marketing activation celebrating the next generation of Ford vehicles.
Featuring the new Ford Explorer and Ford Capri, the campaign showcased the electrification of Ford’s vehicle line-up while giving customers a compelling reason to visit their local Ford dealership, explore the latest models and discuss the transition to electric driving.
customers contacted
customers engaged
appointments booked
new cars sold
Approximately 71% of contacted customers engaged with the campaign, generating a strong pipeline of appointments and new car sales.
The most successful September plate-change event the group has ever had.
Tim Dunning
General Manager
From early Ford Explorer pre-registration campaigns to localised automotive content, advance test-drive bookings and the high-performing “Next-Gen” sales event, B VISUAL supported the complete customer journey.
The campaign demonstrated how strategic automotive marketing can turn a major electric vehicle launch into measurable dealership results—building awareness, increasing customer engagement and converting interest into appointments and vehicle sales.
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